Next Boyfriend

Modern Dating Culture · 15 min read

'Are your dating apps encouraging sexual racism? I went up against ...

When Serena Smith rejoined dating apps after a break-up, she got vanishingly few matches — that is, until she changed her race to 'white'

'Are your dating apps encouraging sexual racism? I went up against ... — Modern Dating Culture article on Next Boyfriend

Staff Writer · June 14, 2026

Our take

Modern dating apps promised a world of endless possibilities, but for many women, they've become a frustrating mirror reflecting uncomfortable societal biases. A recent exposé by Cosmopolitan UK revealed a stark truth: a woman of color saw her match rate skyrocket only after changing her racial identity to 'white.' This isn't just an anecdotal glitch; it's a systemic alarm bell, forcing us to confront the uncomfortable reality of sexual racism baked into both algorithms and user behavior. For women navigating this digital landscape, understanding these hidden dynamics is crucial not just for finding love, but for protecting their self-worth and advocating for a more equitable future.

Key takeaways

  • Dating in the 21st century often feels like a paradox.
  • Let's be clear: there's a crucial difference between having a personal "preference" and engaging in sexual racism.
  • For women of color, navigating dating apps often involves an invisible, exhausting form of emotional labor.
  • How do dating apps, ostensibly designed to connect people, end up perpetuating racial bias?

The Uncomfortable Truth: When Algorithms Fail Us

Dating in the 21st century often feels like a paradox. On one hand, we have unprecedented access to potential partners from every corner of the globe, thanks to the swipe-and-match magic of dating apps. The promise is tantalizing: a wider pool, more choices, and the power to curate your ideal partner. But for many women, especially women of color, this promise often rings hollow, replaced by an exhausting cycle of invisibility, microaggressions, or outright fetishization. The digital dating landscape, far from being a neutral ground, too often mirrors and even amplifies existing societal prejudices.

This harsh reality was laid bare in a recent, eye-opening article by Cosmopolitan UK. The piece highlighted the experience of Serena Smith, who, after rejoining dating apps post-breakup, found herself with vanishingly few matches. Her experience, sadly, is not uncommon for women of color. But what happened next was a shocking revelation that validated the quiet suspicions of many: Serena changed her race on the app to 'white,' and suddenly, her matches soared. This isn't just an anecdotal observation; it's a powerful indictment of how dating app algorithms, influenced by user behavior and perhaps their own design, can actively contribute to racial discrimination, creating a digital dating hierarchy that disproportionately disadvantages women of color.

This isn't merely about hurt feelings; it's about the erosion of self-worth, the perpetuation of harmful stereotypes, and the systemic denial of genuine connection. For "Next Boyfriend" readers, understanding this phenomenon is vital. It’s about more than just finding a partner; it’s about navigating a world that often refuses to see or value the full spectrum of female identity, and learning how to protect your spirit in the process.

Beyond "Preference": Deconstructing Sexual Racism

Let's be clear: there's a crucial difference between having a personal "preference" and engaging in sexual racism. A preference might be that you generally find yourself attracted to people with a certain hair color or height. Sexual racism, however, is discrimination based on a person's race or ethnicity in the context of romantic or sexual relationships. It manifests in various insidious ways:

  • Exclusion: The outright refusal to date individuals from certain racial groups, often disguised as "personal preference" but leading to systemic exclusion.
  • Fetishization: Reducing individuals to racial stereotypes and objectifying them based on preconceived notions about their ethnicity (e.g., "exotic" Asian women, "fiery" Latina women, "strong" Black women).
  • Microaggressions: Subtle, often unintentional, expressions of prejudice that convey hostile, derogatory, or negative racial messages. This could be comments like, "You're pretty for a [insert race]," or questions about someone's "nationality" when they were born and raised in your home country.

When you witness entire demographics consistently receiving fewer matches, or when the matches they do receive are riddled with racially charged comments, we are no longer talking about individual preferences. We are talking about a systemic pattern of discrimination that impacts dating outcomes and reinforces harmful biases. The Cosmopolitan article underscores this distinction perfectly; Serena didn't suddenly become a different person, but a simple demographic change on an algorithm dramatically altered her perceived desirability, revealing a deeply ingrained racial bias.

The Invisible Labor of Dating While Black (or Brown, or Asian...)

For women of color, navigating dating apps often involves an invisible, exhausting form of emotional labor. Imagine signing onto an app, hoping for connection, only to be met with:

  • Invisibility: A stark lack of matches, or matches from individuals who are clearly not looking for a serious connection but rather a racialized experience.
  • Hyper-visibility and Objectification: Being seen not as an individual, but as a representative of your race, immediately subjected to stereotypes. Your profile isn't read for you, but for what your race might imply.
  • The Burden of Education: Constantly having to deflect or explain away racist comments, challenge preconceived notions, or educate potential partners about basic racial sensitivity. This isn't the job of someone looking for love; it's an unfair and draining expectation.
  • Internalized Doubt: The insidious whisper that perhaps you are the problem, leading to self-doubt, second-guessing your beauty, your worth, your personality. This psychological toll can be devastating, making it harder to approach dating with an open heart.

This isn't to say that genuine, respectful connections don't exist for women of color on these platforms, but the journey is often fraught with additional hurdles that white daters rarely, if ever, encounter. This extra layer of scrutiny and the emotional taxation it brings make the dating app experience fundamentally different, and often far more challenging.

How Apps Perpetuate Bias: A Look Under the Hood

How do dating apps, ostensibly designed to connect people, end up perpetuating racial bias? It's a complex interplay of user behavior, algorithmic design, and the profit motive.

  1. Algorithmic Learning from User Bias: Dating app algorithms are designed to learn from user actions. If a significant number of users disproportionately swipe right on profiles of a particular race and swipe left on others, the algorithm "learns" this preference and begins to prioritize showing profiles of the preferred race to those users, while de-prioritizing others. This creates a self-reinforcing feedback loop: existing user biases are amplified and then reflected back to users, further cementing those biases.
  2. Lack of Transparency: Most dating apps are notoriously opaque about how their matching algorithms work. Do they consider race? Do they try to de-bias? Without this transparency, it's impossible to hold them accountable. The fact that Serena Smith's match rate changed so drastically by altering one data point strongly suggests that race is indeed a significant, if undeclared, factor in how profiles are surfaced.
  3. The "Filter" Problem: Many apps allow users to filter potential matches by race. While this seems like a benign feature for "preference," it effectively allows users to explicitly exclude entire racial groups. When a large number of users apply such filters, it systematically reduces the visibility and opportunities for those excluded groups, creating digital segregation and cementing racial disparities in dating outcomes.
  4. The Profit Motive: Dating apps are businesses. Their primary goal is engagement and user retention. If a biased algorithm keeps a majority of their user base "happy" (or at least swiping), there's little incentive for them to fundamentally alter a system that, while discriminatory, might be profitable. Challenging systemic bias requires a commitment that goes beyond mere profit.

Understanding these mechanics isn't about villainizing technology, but about recognizing that technology is a reflection of its creators and users. Without intentional anti-racist design, apps will continue to mirror society's flaws.

The Siren Song of Fetishization: A Wolf in Sheep's Clothing

One of the most insidious forms of sexual racism that women of color encounter on dating apps is fetishization. It often arrives disguised as a compliment, making it difficult to immediately identify and reject. Phrases like "I've always wanted to date an Asian woman," "You're so exotic," or "You're not like other Black girls" might seem flattering at first blush. But peel back the layers, and you'll find a deep-seated objectification.

Fetishization reduces a person to a set of racial stereotypes, stripping them of their individuality and complex humanity. You're not seen for your unique personality, your dreams, your humor, or your intellect; you're seen as an embodiment of a racial fantasy. This is profoundly dehumanizing. It implies that your appeal lies solely in your race, or that you fit into a preconceived box of what someone from your background "should" be.

Warning Signs of Fetishization:

  • Overly focused on your race/ethnicity in initial conversations.
  • Stereotypical comments about your culture, body, or personality.
  • Phrases like "exotic," "spicy," or "rare."
  • Expressing a "preference" for only one racial group that aligns with stereotypes.
  • Comparing you to other people of your race rather than seeing you as unique.
  • Asking intrusive questions about your background that feel more about curiosity than genuine interest in you as a person.

It's crucial for women to recognize that this is not a compliment, and it does not lead to genuine, respectful connection. A partner who truly values you will appreciate all of you, not just the parts that fit into their racial fantasy.

Reclaiming Your Narrative: Building Unshakeable Self-Worth

The constant barrage of invisibility, microaggressions, and fetishization on dating apps can chip away at even the strongest self-esteem. It's vital to actively resist the narrative that your worth is tied to how many likes you get or what racial categories others prefer.

  1. Prioritize Self-Care and Self-Love: Engage in practices that affirm your identity and beauty. This could be daily affirmations, spending time in nature, connecting with supportive friends, or journaling. Rebuild your inner fortress.
  2. Your Worth is Innate: Remind yourself constantly that your value as a human being, and your attractiveness, are not determined by an algorithm or the biased preferences of strangers. You are worthy of love exactly as you are.
  3. Seek Affirming Spaces: Actively surround yourself with people who see, celebrate, and affirm your full identity – including your racial and cultural background. This could be friends, family, or community groups.
  4. Process Your Experiences: Don't dismiss the pain of racial discrimination in dating. If needed, talk to a therapist or coach who specializes in racial trauma or identity issues. Acknowledging and processing these feelings is a crucial step in healing.
  5. Unfollow and Unmatch Without Guilt: You owe no one your time or explanation if they make you feel less than. Don't hesitate to block, unmatch, or unfollow anyone who exhibits sexually racist behavior or makes you uncomfortable.

Reclaiming your narrative means internalizing that the problem lies with the biased system and individuals, not with your inherent worth or desirability.

Setting Your Own Filters: Intentional Dating in a Biased World

While we push for systemic change, you also have agency in how you navigate the current landscape. Shift your focus from getting more matches to getting better, more aligned matches.

  1. Craft an Authentic Profile: Be unapologetically you. Highlight your passions, values, and what truly makes you unique. Don't try to dilute your identity to appeal to a wider audience. The right person will be attracted to your authenticity.
  2. Be Explicit About Your Values: Use your profile to subtly or explicitly signal what you value in a partner. For example, mention your commitment to social justice, diverse experiences, or cultural understanding. This can act as a natural filter, attracting like-minded individuals and deterring those with incompatible worldviews.
  3. Develop a "Red Flag" Radar: Learn to identify the subtle and overt signs of fetishization, microaggressions, or outright racist behavior. Trust your gut. If a comment makes you uncomfortable, it's a red flag.
  4. Ask Intentional Questions: In early conversations, move beyond superficial pleasantries. Ask questions that reveal a person's values, open-mindedness, and respect for diversity. For example, "What causes are you passionate about?" or "What's a belief you've had challenged recently?"
  5. Don't Settle for Less Than You Deserve: The pressure to find a partner can be immense, but never compromise on your fundamental need for respect, equity, and genuine connection. If someone treats you as less than or objectifies your race, they are not your person. Move on with confidence.
  6. Take Breaks: If the apps become draining, step away. Recharge. Your mental health is paramount.

By being intentional and discerning, you can create your own filters that prioritize your well-being and attraction to genuine connection over fleeting validation.

Becoming an Ally: For Ourselves and Each Other

Addressing sexual racism in dating isn't just an individual battle; it's a collective one. For women of color, finding community and validation is essential. Share your stories, connect with others who understand, and remind each other that you are not alone.

For all women, regardless of race, here's how you can be an ally:

  • Recognize and Challenge Bias: Be aware of racial biases in your own social circles and dating patterns. Are there implicit biases you hold? Challenge them.
  • Speak Up: If you witness a friend making racist comments about dating, or see explicit racism on dating apps, speak up. Report discriminatory profiles and messages. Silence is complicity.
  • Support Inclusive Platforms: Patronize and advocate for dating apps and platforms that actively demonstrate a commitment to diversity, equity, and inclusion, and that have strong policies against discrimination.
  • Amplify Voices: Share articles like the Cosmopolitan piece. Engage in conversations about sexual racism to raise awareness and educate others.
  • Hold Apps Accountable: Demand transparency and action from dating app companies. Use your voice as a consumer to push for ethical design and stronger anti-discrimination measures.

Solidarity across all women is a powerful force. By standing together, we can work towards a dating culture that is more respectful and equitable for everyone.

Dating Beyond the Screen: Expanding Your Horizons

While dating apps offer convenience, they are not the only, or necessarily the best, way to find meaningful connection. If the digital landscape is proving exhausting, consider diversifying your approach:

  • Pursue Passions: Join clubs, classes, or volunteer groups related to your interests. Meeting people through shared activities often leads to more organic, deeper connections, where attraction can build on common ground and values rather than just a profile picture.
  • Leverage Your Network: Let trusted friends and family know you're open to meeting new people. They know you best and might be able to connect you with someone truly compatible.
  • Embrace Everyday Interactions: Be open to meeting people in daily life – at a coffee shop, bookstore, dog park, or social event. Practice approaching people or simply being open to conversation.
  • Community Events: Explore cultural festivals, art shows, lectures, or community gatherings. These environments often foster a sense of openness and shared experience.
  • Reduce App Dependency: Try limiting your app usage to certain days or times, or take periodic breaks. This can reduce the pressure and allow you to focus on other aspects of your life and well-being.

By expanding your horizons beyond the screen, you reduce your reliance on potentially biased algorithms and open yourself up to a broader, more authentic spectrum of human connection.

The Future of Dating: A Call for Conscious Design

The revelations from the Cosmopolitan article and countless similar experiences are a stark call to action for dating app developers. It's no longer acceptable for these platforms to claim neutrality when their designs clearly facilitate and amplify bias.

We need to demand:

  • Algorithmic Transparency: Apps must be open about how their matching systems work and provide evidence that they are actively working to de-bias their algorithms.
  • Ethical AI Development: Investment in diverse teams who understand and can mitigate algorithmic bias from the ground up.
  • Stronger Anti-Racism Policies and Enforcement: Clear guidelines against racist behavior and swift action against users who violate them. This includes educating users on what constitutes sexual racism.
  • Rethinking Racial Filters: Seriously reconsidering the implications of allowing users to filter by race, or at least designing these filters in a way that doesn't perpetuate exclusion.
  • Focus on True Connection: Shifting the app's goals from mere "engagement" (which can be driven by fleeting swipes) to fostering genuine, respectful, and diverse connections.

Dating apps have the potential to be powerful tools for connection, but only if they are consciously designed with equity, respect, and inclusivity at their core. We, as users, have the power to demand this change.

Our North Star: Love That Honors and Elevates

Navigating the modern dating world as a woman can be incredibly challenging, and for women of color, it often carries an additional, unfair burden. The experience highlighted in the Cosmopolitan article serves as a potent reminder of the work that still needs to be done, both in society and within the digital platforms we use.

But amidst these challenges, remember your North Star: seeking love that honors and elevates you in every aspect of your being. You deserve a partner who celebrates your unique identity, including your race and culture, without fetishization or prejudice. You deserve a connection built on mutual respect, understanding, and genuine admiration for who you are, wholly and completely.

Don't let biased algorithms or ignorant individuals diminish your light or your belief in love. Stay resilient, stay authentic, and continue to advocate for the equitable, joyful, and truly inclusive dating world that all women deserve. Your journey to finding that extraordinary connection is worth every effort, and Next Boyfriend is here to remind you that your worth is undeniable.

Questions about Modern Dating Culture

What is a situationship?

A romantic relationship with the intimacy of dating but no agreed definition, exclusivity, or trajectory. It is distinguished from casual dating by the fact that at least one person usually wants more but has not asked.

Why do people ghost?

Mostly conflict avoidance rather than malice. Ending things explicitly requires tolerating someone's disappointment; disappearing costs nothing when you have no shared social network. Frequency rises with the number of concurrent options.

How do you get clarity without seeming needy?

Ask once, directly, and early — a plain question about what someone is looking for is not a demand. Someone who reacts badly to a calm question about intent has answered it.

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